Edge by Ascential’s VP, Marketing & Growth Danny Silverman (formerly Clavis Insight) talks through the rise of e-commerce. Danny defines the digital shelf, walks through Edge’s 6Ps – product, place, price, promotion, page content and performance – and the challenges that known brands face in a diverse, online retail landscape. Whilst ecommerce presents new opportunities for customers to access the goods they desire, it also raises questions around how brands adapt and respond to these changing dynamics.
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